Boss Coffee
Boss (ボス, Bosu?) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese Canned Coffee.
Boss is known for its aggressive campaigns using a jacket nicknamed Boss Jan (BOSSジャン?) as a promotional item. The brand's logo features a mustachioed, pipe-smoking man. Although most often you see the Boss logo smoking a pipe, the logo has been altered to show the man reading a newspaper or playing the saxophone. Its slogan is "SUNTORY BOSS is the boss of them all since 1992".
Japanese singers Eikichi Yazawa and Ayumi Hamasaki endorsed in the product in the 1990s and early 2000s respectively. Hamasaki appeared in commercials singing the Boss jingle, a cover of Nat King Cole's song "Love". In April 2006, Tommy Lee Jones became the spokesman for Boss. He was seen in various Boss TV commercials in Japan.
Read more about Boss Coffee: Advertising
Famous quotes containing the words boss and/or coffee:
“When the boss isn’t strict, the workers aren’t busy.”
—Chinese proverb.
“There has come into existence, chiefly in America, a breed of men who claim to be feminists. They imagine that they have understood “what women want” and that they are capable of giving it to them. They help with the dishes at home and make their own coffee in the office, basking the while in the refulgent consciousness of virtue.... Such men are apt to think of the true male feminists as utterly chauvinistic.”
—Germaine Greer (b. 1939)