Bob Anderson (runner) - Publishing

Publishing

Bob Anderson expanded his publishing ventures beyond Runner's World magazine. He founded Anderson World Books, Inc. and began publishing books and other magazines related to health and wellness. Author and running expert, Richard Benyo, acted as vice president and editor of Anderson's publications.

He produced the Runner's World Book Series, which included books related to exercise, stretching, aerobics, bodybuilding, yoga, and nutrition, and he published numerous books on running, including The Complete Woman Runner, and The Complete Runner.

Anderson published magazines including Bike World, Nordic World, Soccer World, Self-Defense World, and Aquatics World. He also published FIT magazine; a high gloss women's fitness magazine that was widely circulated during the 1980s. Many celebrities appeared on FIT magazine covers including Donna Dixon, Jane Fonda, Lisa Hartman, Kymberly Herrin, Donna Mills, Connie Selleca and Raquel Welch. Writers and contributing editors for FIT included: Denise Austin, Catherine Cassidy, Joanie Greggains, Jenilee Harrison, and DeBarra Mayo.

As a spin off of FIT magazine, Anderson published a book series titled, The Fit Self-Improvement Series, which covered a myriad of topics including skin and hair care. He also published the Get Fit Book, which featured actress Priscilla Presley on the cover, and he published FIT Magazine presents Your Healthy Pregnancy '84: Jane Fonda's Program for Staying Fit While Pregnant, which featured a cover photo of Jane Fonda holding a baby.

Expanding his publishing pursuits, Anderson put out The Home Medical Book Series; published in cooperation with the Palo Alto Medical Foundation for Health Care, Research and Education.