Bernd Schmitt - Publications

Publications

Books

• Schmitt, B. (2012). Happy customers everywhere. How your business can benefit from the insights from positive psychology. New York: Palgrave.
• Schmitt, B. (2007). Big think strategy: How to leverage bold ideas and leave small thinking behind. Boston: Harvard Business Press.
• Schmitt, B. and Mangold, M. (2004). Kundenerlebnis als Wettbewerbsvorteil: Mit CEM Marken und Märkte gestalten. Wiesbaden: Gabler Verlag.
• Schmitt, B. (2003). Customer experience management: A revolutionary approach to connecting with your customers. New York: Wiley.
• Schmitt, B., Rogers, D. and Vrotsos, K. (2003). There’s no business that’s not show business: Marketing in an experience culture. Englewood-Cliffs, NJ: Prentice-Hall Financial Times.
• Schmitt, B. (2001). Build your own garage: Blueprints and tools to unleash your company’s hidden creativity. The Free Press.
• Schmitt, B. (1999). Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands. New York: The Free Press
• Schmitt, B. H. and Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity and image. New York: The Free Press.