Early Years
In 1965, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" is formed.
In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.
Read more about this topic: Benetton Group
Famous quotes containing the words early and/or years:
“The science, the art, the jurisprudence, the chief political and social theories, of the modern world have grown out of Greece and Rome—not by favor of, but in the teeth of, the fundamental teachings of early Christianity, to which science, art, and any serious occupation with the things of this world were alike despicable.”
—Thomas Henry Huxley (1825–95)
“Not so many years ago there there was no simpler or more intelligible notion than that of going on a journey. Travel—movement through space—provided the universal metaphor for change.... One of the subtle confusions—perhaps one of the secret terrors—of modern life is that we have lost this refuge. No longer do we move through space as we once did.”
—Daniel J. Boorstin (b. 1914)