Benetton Group
Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan. Benetton has a network of over 6,500 stores in 120 countries. The stores are managed by independent partners and generate a total turnover of over 2 billion euro.
Read more about Benetton Group: Early Years, Production, Marketing, Sport and Sponsorship, Criticisms, Sales By Brand
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“There is nothing in the world that I loathe more than group activity, that communal bath where the hairy and slippery mix in a multiplication of mediocrity.”
—Vladimir Nabokov (1899–1977)