Alcohol Sponsorship in Sport
Sport has been suggested to be one of the primary, if not the dominant, medium for the promotion of alcohol and drinking to the general population with the majority of advertising spend an advertising placement occurring in sport. Work from New Zealand and Australia shows that sponsorship of sports participants or athletes is associated with more hazardous drinking. With calls from the UK, Australia, and New Zealand, for bans on alcohol industry sponsorship and advertising in sport.
Read more about this topic: Beer Advertising, Campaigns
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