Beer Advertising - Campaigns - Alcohol Sponsorship in Sport

Alcohol Sponsorship in Sport

Sport has been suggested to be one of the primary, if not the dominant, medium for the promotion of alcohol and drinking to the general population with the majority of advertising spend an advertising placement occurring in sport. Work from New Zealand and Australia shows that sponsorship of sports participants or athletes is associated with more hazardous drinking. With calls from the UK, Australia, and New Zealand, for bans on alcohol industry sponsorship and advertising in sport.

Read more about this topic:  Beer Advertising, Campaigns

Famous quotes containing the words alcohol and/or sport:

    Two great European narcotics, alcohol and Christianity.
    Friedrich Nietzsche (1844–1900)

    If a walker is indeed an individualist there is nowhere he can’t go at dawn and not many places he can’t go at noon. But just as it demeans life to live alongside a great river you can no longer swim in or drink from, to be crowded into safer areas and hours takes much of the gloss off walking—one sport you shouldn’t have to reserve a time and a court for.
    Edward Hoagland (b. 1932)