Alcohol Sponsorship in Sport
Sport has been suggested to be one of the primary, if not the dominant, medium for the promotion of alcohol and drinking to the general population with the majority of advertising spend an advertising placement occurring in sport. Work from New Zealand and Australia shows that sponsorship of sports participants or athletes is associated with more hazardous drinking. With calls from the UK, Australia, and New Zealand, for bans on alcohol industry sponsorship and advertising in sport.
Read more about this topic: Beer Advertising, Campaigns
Famous quotes containing the words alcohol and/or sport:
“Some parents feel that if they introduce their children to alcohol gradually in the home environment, the children will learn to use alcohol in moderation. I’m not sure that’s such a good idea. First of all, alcohol is not healthy for the growing child. Second, introducing alcohol to a child suggests that you condone drinking—even to the point where you want to teach your child how to drink.”
—Lawrence Balter (20th century)
“Serious sport has nothing to do with fair play. It is bound up with hatred, jealousy, boastfulness, disregard of all rules and sadistic pleasure in witnessing violence: in other words it is war minus the shooting.
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—George Orwell (1903–1950)