Beer Advertising
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries.
Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. It is in the alcohol industry's interest to demonstrate that effective alcohol campaigns only increase a producer's market share and also brand loyalty.
Read more about Beer Advertising: Advertising Around The World, Responsible Drinking Campaigns, Sponsorship in Sport
Famous quotes containing the words beer and/or advertising:
“Boughs have their fruit and blossom
At all times of the year;
Rivers are running over
With red beer and brown beer.”
—William Butler Yeats (1865–1939)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)