Synopsis
The advertisement showed the Lexus ES 300 on an articulating stand. A lab-suited technician places a silver ball bearing on the hood seam, and lets go. The ball bearing rolls smoothly down the seam as if on a track. As the stand rotates, moving the ES 300 slowly around several axes, the ball bearing travels across the roof, grille, tail lamps, in a continuous uninterrupted motion, without falling. The narration reads, "Every sports sedan is supposed to do well in the fast lane. But what about these lanes...? At Lexus, we achieved extremely tight tolerances between all major body panels. So not only does the ES 300 look like it's put together well, it actually is put together well."
Read more about this topic: Ball Bearing (advertisement)