Ball Bearing (advertisement)
Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.
Read more about Ball Bearing (advertisement): Synopsis, Reception, Later Versions, Credits
Famous quotes containing the words ball and/or bearing:
“But the ball is lost and the mallet slipped long since from the hands
Under the running tap that are not the hands of a child.”
—Louis MacNeice (1907–1963)
“A man’s wits are better employed in bearing up under the misfortunes that lie upon him at present than in foreseeing those that may come upon him hereafter.”
—François, Duc De La Rochefoucauld (1613–1680)