Ball Bearing (advertisement)
Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.
Read more about Ball Bearing (advertisement): Synopsis, Reception, Later Versions, Credits
Famous quotes containing the words ball and/or bearing:
“When Adam delved and Eve span,
Who was then the gentleman?”
—John Ball (hanged 1381)
“What a dissimilarity we see in walking, swimming, and flying. And yet it is one and the same motion: it is just that the load- bearing capacity of the earth differs from that of the water, and that that of the water differs from that of the air! Thus we should also learn to fly as thinkers—and not imagine that we are thereby becoming idle dreamers!”
—Friedrich Nietzsche (1844–1900)