Reception
The advertisement received a Clio Award for Best Special Effects in a Television Advertisement, awarded to Special Effects director John Frazier of Fxperts Inc. Ball Bearing was named one of its Best Spots of 1992 by industry publication Adweek. The National Institute of Standards and Technology in the United States, as part of its Advanced Technology Project (an awards program for the development of high-risk, early-stage technologies for the U.S. industry), worked with General Motors, Chrysler, two universities, and suppliers on the "2-millimeter project." The goal of this project was to develop a new standard for automotive body dimension control, with a goal being to be able to duplicate the Lexus ball bearing test on a U.S.-built car. The advertisement was credited with focusing attention on quality in the United States.
Read more about this topic: Ball Bearing (advertisement)
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