Reception
The advertisement received a Clio Award for Best Special Effects in a Television Advertisement, awarded to Special Effects director John Frazier of Fxperts Inc. Ball Bearing was named one of its Best Spots of 1992 by industry publication Adweek. The National Institute of Standards and Technology in the United States, as part of its Advanced Technology Project (an awards program for the development of high-risk, early-stage technologies for the U.S. industry), worked with General Motors, Chrysler, two universities, and suppliers on the "2-millimeter project." The goal of this project was to develop a new standard for automotive body dimension control, with a goal being to be able to duplicate the Lexus ball bearing test on a U.S.-built car. The advertisement was credited with focusing attention on quality in the United States.
Read more about this topic: Ball Bearing (advertisement)
Famous quotes containing the word reception:
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)