Later Versions
Other advertisers referenced Ball Bearing in subsequent commercials, including car manufacturer Nissan who duplicated the ball bearing test and other Lexus displays in subsequent ads. The Nissan ads, designed for the debut of the Nissan Altima in 1993, demonstrated a similar display of ball bearings on their less expensive vehicle, with a narrator saying, "When we at Nissan saw Lexus do a test like this to show how well their car was put together, we were impressed, so we decided to do the same test on the new $13,000 Nissan Altima." A Roy Rogers ad parodied the Ball Bearing spot by rolling a ball bearing around the edge of a roast beef sandwich. The Roy Rogers ad went on to win an Addy Award on behalf of the Smithsonian Center for Advertising History. In 2008, Lexus again referenced Ball Bearing with a new version for the Lexus IS 250 AWD, which showed a ball bearing rolling on the seams of the vehicle before the car is driven across a sea of ball bearings.
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