Babani - Babani Fashion

Babani Fashion

Vitaldi Babani was born in the Middle East, the source of some of his wares. In the beginning Babani's merchandise consisted of objets d'art in bronze and ivory, furniture, rugs, embroideries and silks imported from China, Japan, India, and Turkey, sold from an additional shop at no. 65, Rue d'Anjou, Paris, alongside the establishment at 98 Boulevard Haussmann.

In the first decade of the 20th century, it became very fashionable for Western women to wear Japanese nagajubans (the robes worn underneath a traditional kimono) for a peignoir, and Babani, through a series of advertisements in Le Figaro-Madame, successfully established himself as the foremost retailer of such so-called robes japonaises. In addition to these, Babani, along with Paul Poiret, had a license to retail textiles and garments by the Venice-based designer Fortuny, including his famous pleated silk Delphos gowns. Babani also imported textiles from the London department store Liberty & Co. From about 1919, when Vitaldi's fashion-designer son Maurice joined the business, the label began to focus more on clothing and produced garments which were heavily influenced by their imported merchandise. Maurice Babani's designs tended to be explicitly based upon their sources, such as a dress reproducing a North African embroidered robe, but using silk velvet rather than the woollen textile of the original. It is thought that Babani owned embroidery workshops in Constantinople and Kyoto, where some of the textiles in their garments would have been produced.