Criticism
Because the programme was based in Birmingham and tended to focus on news events in and around the West Midlands, it was often criticised for giving less coverage to other areas of the Midlands region such as the East Midlands. An attempt was made to address this after MPs and councillors from the East Midlands region lobbied ATV and the Independent Broadcasting Authority (IBA) for a separate ITV region. ATV believed the cost of a separate region would be too expensive, but did establish a small studio in Nottingham after renting space at the city's Theatre Royal.
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