Descartes Years (1999 To 2010)
After a decade's ownership, Emap admitted defeat and in April 1999 licensed the title to Descartes Publishing, a company established by businessman and athletics enthusiast Matthew Fraser Moat for the purpose. Descartes kept the title in Peterborough and went on to purchase the title outright in 2003. In February 2005 the magazine was awarded Sports BrandLeader status and in December 2005 Athletics Weekly celebrated its 60th birthday with a charity calendar and a special 100 page edition.
In 2006 the title changed its publication date back to a Thursday, and increased in size to 64 pages a week; in 2007 an online digital version was launched and in 2009 Athletics Weekly became the first magazine in the world to have all its content commercially available on the iPhone. In 2010 the AW app was relaunched for the iPad.
A sister company, Athletics Data Limited, was formed to manage the commercial rights of Athletics Weekly's results data and in 2009 Athletics Data was appointed to run Power of 10, a statistical website, for UK Athletics.
Taking advantage of the renewed interest in the sport generated by London 2012 and Usain Bolt, the magazine was "highly commended" in the "Brand Extension of The Year" category at the 2009 Independent Publisher Awards and won a "Media Pioneer Award" at the 2010 Specialist Media Show.
In January 2010, the magazine celebrated 60 years as a weekly magazine.
Read more about this topic: Athletics Weekly
Famous quotes containing the words descartes and/or years:
“It would be disingenuous, however, not to point out that some things are considered as morally certain, that is, as having sufficient certainty for application to ordinary life, even though they may be uncertain in relation to the absolute power of God.”
—René Descartes (1596–1650)
“When Prince William [later King William IV] was at Cork in 1787, an old officer ... dined with him, and happened to say he had been forty years in the service. The Prince with a sneer asked what he had learnt in those forty years. The old gentleman justly offended, said, “Sir, I have learnt, when I am no longer fit to fight, to make as good a retreat as I can” —and walked out of the room.”
—Horace Walpole (1717–1797)