Arrowhead Water - History of The Arrowhead Water Brand

History of The Arrowhead Water Brand

In 1909, The Arrowhead Springs Company was formed and the company's water products were marketed in Southern California. The water was transported from Arrowhead Springs, north of San Bernardino, California, to Los Angeles in glass-lined railroad tank cars. In 1917, the bottling operations moved to a new plant in Los Angeles. In 1929, the Arrowhead Springs Company merged with the company that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water. Puritas water products were first introduced in Los Angeles in 1894.

The Arrowhead and Puritas brands were bottled in the same plants and co-marketed until the 1970s. Arrowhead Springs marketed the brands in separate containers that sometimes carried the Arrowhead or Puritas names alone, but containers were often labeled "Arrowhead and Puritas." The Arrowhead Beverage Company was the bottler for many different brands of water and soft drinks including seltzer, fruit-flavored soda, and ginger ale.

In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the Stars.

Arrowhead water returned to the Olympic Games again in 1984, when the games were again held in Los Angeles.