Apple Switch Ad Campaign
Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
Read more about Apple Switch Ad Campaign: Switchers, Campaign
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“My apple trees will never get across
And eat the cones under his pines, I tell him.
He only says, “Good fences make good neighbors.””
—Robert Frost (1874–1963)
“Uncritical semantics is the myth of a museum in which the exhibits are meanings and the words are labels. To switch languages is to change the labels.”
—Willard Van Orman Quine (b. 1908)
“Now, Mr. President, we don’t intend to trouble you during the campaign but after you are elected, then look out for us!”
—Susan B. Anthony (1820–1906)