Apple Switch Ad Campaign
Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
Read more about Apple Switch Ad Campaign: Switchers, Campaign
Famous quotes containing the words apple, switch and/or campaign:
“Where the apple reddens
Never pry—
Lest we lose our Edens,
Eve and I.”
—Robert Browning (1812–1889)
“Uncritical semantics is the myth of a museum in which the exhibits are meanings and the words are labels. To switch languages is to change the labels.”
—Willard Van Orman Quine (b. 1908)
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)