History
The culture of mass discussion about Apple products goes back to when the company started to sell significant numbers of their original computers in the early 1980s. Latterly, the industry of Macintosh rumor speculation, began with a regular column in the now defunct MacWEEK magazine called "Mac the Knife" and written under a pseudonym. This column would often cover topics such as upcoming hardware releases from Apple, as well as new software products and incremental updates with new features. It was written by the MacWeek staff and was sometimes used by companies as an early form of viral marketing to generate buzz around products before they were ready for release. For instance, Macromedia would tout new features in the upgrade to its drawing program when buzz was building for an imminent release of Adobe Illustrator.
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Famous quotes containing the word history:
“The history of all hitherto existing society is the history of class struggles.”
—Karl Marx (1818–1883)
“This is the greatest week in the history of the world since the Creation, because as a result of what happened in this week, the world is bigger, infinitely.”
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“The history of this country was made largely by people who wanted to be left alone. Those who could not thrive when left to themselves never felt at ease in America.”
—Eric Hoffer (1902–1983)