Opening
The launch party on 5 December 1967 was attended by John Lennon and George Harrison with their wives, Eric Clapton, Jack Bruce, Cilla Black and Kenneth Tynan sipping apple juice as the shop had no alcohol licence. Invitations read "Come at 7.46. Fashion Show at 8.16." suggesting a degree of precision and planning not subsequently realized in the management of the business. Footage of the event shows Simon Posthuma playing Arabic music on a flute, Barry Finch playing a small drum, and Josje Leeger playing finger cymbals to the guests.
Lennon's friend Peter Shotton managed the store with Pattie Harrison's sister Jenny Boyd. The Apple shop was a financial disaster. Theft was endemic. Customers helped themselves to the stock, as did staff members, who had difficulty determining which things people had come in with and which they had picked up in the shop. The ethos of the venture and those operating it was antipathetic to making accusations of shop-lifting or of calling for the police. The Fool's members also made a habit of taking their choice of the merchandise.
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Famous quotes containing the word opening:
“The busy tribes of flesh and blood,
With all their lives and cares,
Are carried downwards by thy flood,
And lost in following years.
Time, like an ever-rolling stream,
Bears all its sons away;
They fly forgotten, as a dream
Dies at the opening day.”
—Isaac Watts (1674–1748)
“The rangey bough anticipated fruit
With snowballs cupped in every opening bud.
The road alone maintained itself in mud....”
—Robert Frost (1874–1963)
“The Heavens. Once an object of superstition, awe and fear. Now a vast region for growing knowledge. The distance of Venus, the atmosphere of Mars, the size of Jupiter, and the speed of Mercury. All this and more we know. But their greatest mystery the heavens have kept a secret. What sort of life, if any, inhabits these other planets? Human life, like ours? Or life extremely lower in the scale. Or dangerously higher.”
—Richard Blake, and William Cameron Menzies. Narrator, Invaders from Mars, at the opening of the movie (1953)