Concept
The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things". In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word "boutique", but the venture has come to be popularly called the "Apple Boutique".
Read more about this topic: Apple Boutique
Famous quotes containing the word concept:
“The heritage of the American Revolution is forgotten, and the American government, for better and for worse, has entered into the heritage of Europe as though it were its patrimony—unaware, alas, of the fact that Europe’s declining power was preceded and accompanied by political bankruptcy, the bankruptcy of the nation-state and its concept of sovereignty.”
—Hannah Arendt (1906–1975)
“Every new concept first comes to the mind in a judgment.”
—Charles Sanders Peirce (1839–1914)
“Revolution as an ideal concept always preserves the essential content of the original thought: sudden and lasting betterment.”
—Johan Huizinga (1872–1945)