Concept
The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things". In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word "boutique", but the venture has come to be popularly called the "Apple Boutique".
Read more about this topic: Apple Boutique
Famous quotes containing the word concept:
“Every new concept first comes to the mind in a judgment.”
—Charles Sanders Peirce (1839–1914)
“Teaching Black Studies, I find that students are quick to label a black person who has grown up in a predominantly white setting and attended similar schools as “not black enough.” ...Our concept of black experience has been too narrow and constricting.”
—bell hooks (b. c. 1955)
“the full analysis of the notions of saying something and understanding what one said inevitably involves a concept which, as I will show in detail, essentially corresponds to the Cartesian idea of thought.”
—Zeno Vendler (b. 1921)