Concept
The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things". In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word "boutique", but the venture has come to be popularly called the "Apple Boutique".
Read more about this topic: Apple Boutique
Famous quotes containing the word concept:
“the full analysis of the notions of saying something and understanding what one said inevitably involves a concept which, as I will show in detail, essentially corresponds to the Cartesian idea of thought.”
—Zeno Vendler (b. 1921)
“I was thinking what an interesting concept it is to eliminate the writer from the artistic process. If we can just get rid of these actors and directors, maybe we got something here.”
—Michael Tolkin, U.S. screenwriter, and Robert Altman. Griffin Mill (Tim Robbins)
“The latest creed that has to be believed
And entered in our childish catechism
Is that the All’s a concept self-conceived,
Which is no more than good old Pantheism.”
—Robert Frost (1874–1963)