Concept
The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things". In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word "boutique", but the venture has come to be popularly called the "Apple Boutique".
Read more about this topic: Apple Boutique
Famous quotes containing the word concept:
“Teaching Black Studies, I find that students are quick to label a black person who has grown up in a predominantly white setting and attended similar schools as “not black enough.” ...Our concept of black experience has been too narrow and constricting.”
—bell hooks (b. c. 1955)
“By speaking, by thinking, we undertake to clarify things, and that forces us to exacerbate them, dislocate them, schematize them. Every concept is in itself an exaggeration.”
—José Ortega Y Gasset (1883–1955)
“The heritage of the American Revolution is forgotten, and the American government, for better and for worse, has entered into the heritage of Europe as though it were its patrimony—unaware, alas, of the fact that Europe’s declining power was preceded and accompanied by political bankruptcy, the bankruptcy of the nation-state and its concept of sovereignty.”
—Hannah Arendt (1906–1975)