Apple Boutique - Concept

Concept

The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things". In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word "boutique", but the venture has come to be popularly called the "Apple Boutique".

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