Chocolate Impulse was a "hoax zine" created by Jim and Debbie Goad, publishers of ANSWER Me!. Wanting to address the negative feedback they'd received from the zine community, the Goads wrote and distributed a pseudonymous screed against themselves (in which they claimed to be the lesbian couple "Valerie Chocolate" and "Faith Impulse"), going so far as to set up a fake address for it in Kentucky. The zine received some positive response from the publishers of Feminist Baseball and other zines that had negatively reviewed the Goads. In issue #4 of ANSWER Me!, Jim Goad revealed the prank and insulted those who had taken the bait.
Read more about this topic: ANSWER Me!