Communication
Over more than fifty years, Ehrenberg worked not only to discover new principles and understanding, nearly always using data already available. He worked just as hard to communicate — to write simply and understandably, and to present figures in such a way as to tell an understandable story. His tables and charts always supported his communication. They did not ask the readers themselves to undertake the work of extracting meaning from the data. In consequence, they have been criticised as showing only carefully selected data.
Ehrenberg drafted and re-drafted, often to the exasperation of his collaborators. He was tireless in presenting and publicising his conclusions on both sides of the Atlantic, though recently to the present writer he observed that his own major failure was in effectively communicating his principles to the users of statistics. His work continues though to influence the practice of both statistical science and marketing.
Read more about this topic: Andrew S. C. Ehrenberg