Andrew S. C. Ehrenberg

Andrew S. C. Ehrenberg

Andrew Ehrenberg (1 May 1926 – 25 August 2010) was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behavior and how advertising works.

Read more about Andrew S. C. Ehrenberg:  Biography, Research Methods, Buyer Behaviour, Data Reduction, Communication

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