Andrew S. C. Ehrenberg
Andrew Ehrenberg (1 May 1926 – 25 August 2010) was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behavior and how advertising works.
Read more about Andrew S. C. Ehrenberg: Biography, Research Methods, Buyer Behaviour, Data Reduction, Communication
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“All the historians are Harvard people. It just isn’t fair. Poor old Hoover from West Branch, Iowa, had no chance with that crowd; nor did Andrew Jackson from Tennessee. Nor does Lyndon Johnson from Stonewall, Texas. It just isn’t fair.”
—Lyndon Baines Johnson (1908–1973)