The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages. However, also other services apply the basic principles of anchor text analysis. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.
Read more about Anchor Text: Overview, Common Misunderstanding of The Concept, Search Engine Algorithms
Famous quotes containing the words anchor and/or text:
“the anchor weeps
Its red rust downward,”
—Louise Bogan (1897–1970)
“The power of a text is different when it is read from when it is copied out.... Only the copied text thus commands the soul of him who is occupied with it, whereas the mere reader never discovers the new aspects of his inner self that are opened by the text, that road cut through the interior jungle forever closing behind it: because the reader follows the movement of his mind in the free flight of day-dreaming, whereas the copier submits it to command.”
—Walter Benjamin (1892–1940)