The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages. However, also other services apply the basic principles of anchor text analysis. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too.
Read more about Anchor Text: Overview, Common Misunderstanding of The Concept, Search Engine Algorithms
Famous quotes containing the words anchor and/or text:
“It is a far, far better thing to have a firm anchor in nonsense than to put out on the troubled seas of thought.”
—John Kenneth Galbraith (b. 1908)
“Great speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are yielded up inevitably, as part of the natural expression of the text. They are part of the tapestry, they aren’t a little flower somebody sewed on.”
—Peggy Noonan (b. 1950)