Anchor Spreadable is one of its specialized products. The butter-based spread is softened with canola oil and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking, of Weebl and Bob fame, included television commercials featuring wobbly cows.
Anchor spreadable (butter), and other New Zealand butter products, were banned from import into the EU for a short time. This came after a complaint made to the European Commissioner for Trade, Peter Mandelson, by the German dairy trader, Egenberger.
Read more about this topic: Anchor (brand)
Famous quotes containing the word anchor:
“A man’s real faith is never contained in his creed, nor is his creed an article of his faith. The last is never adopted. This it is that permits him to smile ever, and to live even as bravely as he does. And yet he clings anxiously to his creed, as to a straw, thinking that that does him good service because his sheet anchor does not drag.”
—Henry David Thoreau (1817–1862)