Anchor Spreadable is one of its specialized products. The butter-based spread is softened with canola oil and spreads easily, but marketing claims of being spreadable direct from the refrigerator have been questioned. A 2003 ad campaign for Anchor Spreadable, created by Jonti Picking, of Weebl and Bob fame, included television commercials featuring wobbly cows.
Anchor spreadable (butter), and other New Zealand butter products, were banned from import into the EU for a short time. This came after a complaint made to the European Commissioner for Trade, Peter Mandelson, by the German dairy trader, Egenberger.
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Famous quotes containing the word anchor:
“At anchor she rides the sunny sod,
As full to the gunnel of flowers growing
As ever she turned her home with cod
From Georges Bank when winds were blowing.”
—Robert Frost (1874–1963)