Objectives and Messages
The America's WETLAND Foundation's public awareness campaign focuses on two themes: one, the region is of world ecological significance and, two, it is critical to the economic and energy future of the United States. The Foundation supports the Coastal Protection and Restoration Authority's master plan for coastal restoration passed by the Louisiana Legislature in 2007.
AWF's Progress Report states its public education campaign has five primary objectives:
- Design a powerful, consistent and effective identity and brand along with images and core messages to define the problem and the impact of the loss of Louisiana's wetlands.
- Create outreach opportunities and utilize comprehensive print and media strategies to increase news coverage, educate the public and engender campaign support.
- Develop a strong and active "Cooperating Organizations" network to support dissemination of campaign messages and information to key audiences.
- Build an education infrastructure through opportunities to engage youth and adults about coastal Louisiana issues.
- Develop funding opportunities to support the campaign and long-term restoration activities.
Read more about this topic: America's Wetland Foundation
Famous quotes containing the words objectives and/or messages:
“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)
“Pictures are for entertainment, messages should be delivered by Western Union.”
—Samuel Goldwyn (1882–1974)