America's WETLAND Foundation (AWF) is a nonprofit, tax exempt 501(c)(3) organization with the stated mission to save and conserve coastal wetlands in the U.S. state of Louisiana. The organization aims to achieve this mission through a public awareness campaign on the impact Louisiana's wetland loss has on the state, region, nation and world.
AWF is based in New Orleans, Louisiana. The public education campaign started in 2002, when the AWF board hired the public relations Marmillion + Company. Today, it is run by the AWF board and its chairman, retired Whitney National Bank President and Chair of the Governor's Advisory Commission on Coastal Restoration and Conservation, R. King Milling. The effort is led by Val Marmillion, Managing director of the Campaign .
Since being formed in 2003, America's Wetland officials say its message and outreach has resulted in more than 1 billion media impressions worldwide. That tally includes documentaries, news shows, feature stories, billboards, festivals, special events, public-service announcements and Web sites.
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