Alps - Tourism

Tourism

Further information: Tourism in Austria, Tourism in France, Tourism in Italy, Tourism in Slovenia, and Tourism in Switzerland

At present the Alps are one of the more popular tourist destinations in the world with many resorts such Oberstdorf, in Bavaria, Saalbach in Austria, Davos in Switzerland, Chamonix in France, and Cortina d'Ampezzo in Italy recording more than a million annual visitors. With over 120 million visitors a year tourism is integral to the Alpine economy with much it coming from winter sports although summer visitors are an important component of the tourism industry.

The tourism industry began in the early 19th century when foreigners visited the Alps, traveled to the bases of the mountains to enjoy the scenery, and stayed at the spa-resorts. Large hotels were built during the Belle Époque; cog-railways, built early in the 20th century, brought tourists to ever higher elevations, with the Jungfraubahn terminating at the Jungfraujoch after going through a tunnel in Eiger. During this period winter sports were slowly introduced: in 1882 the first figure skating championship was held in St. Moritz, and downhill skiing became a popular sport with English visitors early in the 20th century, as the first ski-lift was installed in 1908 above Grindelwald.

In the first half of the 20th century the Olympic Winter Games were held three times in Alpine venues: the 1924 Winter Olympics in Chamonix, France; the 1928 Winter Olympics in St. Moritz, Switzerland; and the 1936 Winter Olympics in Garmisch-Partenkirchen, Germany. During World II the winter games were canceled but after that time the Winter Games have been held in St. Moritz (1948), Innsbruck, Austria (1964 and 1976), Grenoble, France, (1968), Albertville, France, (1992), and Torino, Italy, (2006). In 1930 the Lauberhorn Rennen (Lauberhorn Race), was run for the first time on the Lauberhorn above Wengen; the equally demanding Hahnenkamm was first run in the same year in Kitzbühl, Austria. Both races continue to be held each January on successive weekends. The Lauberhorn and is the more strenuous downhill race at 4.5 km (2.8 mi) and poses danger to racers who reach 130 km/h (81 mph) within seconds of leaving the start gate.

During the post-World War I period ski-lifts were built in Swiss and Austrian towns to accommodate winter visitors, but summer tourism continued to be important; by the mid-20th century the popularity of downhill skiing increased greatly as it became more accessible and in the 1970s several new villages were built in France devoted almost exclusively to skiing, such as Les Menuires. Until this point Austria and Switzerland had been the traditional and more popular destinations for winter sports, but by the end of the 20th century and into the early 21st century, France, Italy and the Tyrol began so see increases in winter visitors. From 1980 to the present, ski-lifts have been modernized and snow-making machines installed at many resorts, leading to concerns regarding the loss of traditional Alpine culture and questions regarding sustainable development as the winter ski industry continues to develop quickly and the number of summer tourists decline.