Introduction Into The United States
Weetabix cereals in the U.K. created Alpen muesli cereals in the late 1960s as a reaction to the natural, organic and environmental movements sweeping the U.S. and UK. Alpen is a simple, whole grain muesli cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavours or colours.
Alpen was the best-selling muesli in the U.S. for a short time in the 1970s (the start of the "natural foods" movement), when Alpen was imported from Weetabix and marketed by Colgate-Palmolive (CP) as one of the first "natural" cereals in the U.S. marketplace. Because of its "back to nature" appeal, Alpen quickly became a best-seller. Competition arose when the Quaker cereal company responded by creation of Quaker 100% natural cereal. CP misjudged Alpen supply and demand, and due to its UK importation, was not able to stock the cereal in a timely fashion. The supply chain became a problem: shelf stock ran out of date and CP had to purchase Alpen back from retailers and destroy it. That, combined with Quaker's marketing effort, ended the short reign of Alpen as the #1 natural brand in the U.S. in the 1970s.
In the U.K., Alpen has been a staple on British shelves since the 1970s and it appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery.
In the U.S. today, Alpen No Added Sugar and Alpen Original are mainstays in U.S. natural food stores and Canadian grocery stores. In the UK, Weetabix sells Alpen in four varieties. Alpen is exported to other countries in several varieties.
Read more about this topic: Alpen (food)
Famous quotes containing the words the united states, united states, introduction into, introduction, united and/or states:
“To be President of the United States, sir, is to act as advocate for a blind, venomous, and ungrateful client; still, one must make the best of the case, for the purposes of Providence.”
—John Updike (b. 1932)
“The House of Lords, architecturally, is a magnificent room, and the dignity, quiet, and repose of the scene made me unwillingly acknowledge that the Senate of the United States might possibly improve its manners. Perhaps in our desire for simplicity, absence of title, or badge of office we may have thrown over too much.”
—M. E. W. Sherwood (1826–1903)
“My objection to Liberalism is this—that it is the introduction into the practical business of life of the highest kind—namely, politics—of philosophical ideas instead of political principles.”
—Benjamin Disraeli (1804–1881)
“We used chamber-pots a good deal.... My mother ... loved to repeat: “When did the queen reign over China?” This whimsical and harmless scatological pun was my first introduction to the wonderful world of verbal transformations, and also a first perception that a joke need not be funny to give pleasure.”
—Angela Carter (1940–1992)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“On the whole, the great success of marriage in the States is due partly to the fact that no American man is ever idle, and partly to the fact that no American wife is considered responsible for the quality of her husband’s dinners.”
—Oscar Wilde (1854–1900)