Introduction Into The United States
Weetabix cereals in the U.K. created Alpen muesli cereals in the late 1960s as a reaction to the natural, organic and environmental movements sweeping the U.S. and UK. Alpen is a simple, whole grain muesli cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavours or colours.
Alpen was the best-selling muesli in the U.S. for a short time in the 1970s (the start of the "natural foods" movement), when Alpen was imported from Weetabix and marketed by Colgate-Palmolive (CP) as one of the first "natural" cereals in the U.S. marketplace. Because of its "back to nature" appeal, Alpen quickly became a best-seller. Competition arose when the Quaker cereal company responded by creation of Quaker 100% natural cereal. CP misjudged Alpen supply and demand, and due to its UK importation, was not able to stock the cereal in a timely fashion. The supply chain became a problem: shelf stock ran out of date and CP had to purchase Alpen back from retailers and destroy it. That, combined with Quaker's marketing effort, ended the short reign of Alpen as the #1 natural brand in the U.S. in the 1970s.
In the U.K., Alpen has been a staple on British shelves since the 1970s and it appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery.
In the U.S. today, Alpen No Added Sugar and Alpen Original are mainstays in U.S. natural food stores and Canadian grocery stores. In the UK, Weetabix sells Alpen in four varieties. Alpen is exported to other countries in several varieties.
Read more about this topic: Alpen (food)
Famous quotes containing the words introduction into the, united states, introduction, united and/or states:
“My objection to Liberalism is this—that it is the introduction into the practical business of life of the highest kind—namely, politics—of philosophical ideas instead of political principles.”
—Benjamin Disraeli (1804–1881)
“In no other country in the world is the love of property keener or more alert than in the United States, and nowhere else does the majority display less inclination toward doctrines which in any way threaten the way property is owned.”
—Alexis de Tocqueville (1805–1859)
“Do you suppose I could buy back my introduction to you?”
—S.J. Perelman, U.S. screenwriter, Arthur Sheekman, Will Johnstone, and Norman Z. McLeod. Groucho Marx, Monkey Business, a wisecrack made to his fellow stowaway Chico Marx (1931)
“I am colored but I offer nothing in the way of extenuating circumstances except the fact that I am the only Negro in the United States whose grandfather on the mother’s side was not an Indian chief.”
—Zora Neale Hurston (1891–1960)
“An ... important antidote to American democracy is American gerontocracy. The positions of eminence and authority in Congress are allotted in accordance with length of service, regardless of quality. Superficial observers have long criticized the United States for making a fetish of youth. This is unfair. Uniquely among modern organs of public and private administration, its national legislature rewards senility.”
—John Kenneth Galbraith (b. 1908)