The Alliance Theory (or General Theory of Exchanges) is the name given to the structural method of studying kinship relations. It finds its origins in Claude Lévi-Strauss's Elementary Structures of Kinship (1949), and is opposed to the functionalist theory of Radcliffe-Brown. Alliance theory has oriented most anthropological French works until the 1980s, and its influences were felt in various fields, including psychoanalysis (who shared the belief in a universal incest taboo), philosophy and political philosophy.
The hypothesis of a "marriage-alliance" emerged in this frame, pointing out towards the necessary interdependence of various families and lineages. Weddings themselves are thus seen as a form of communication, which anthropologists such as Lévi-Strauss, Louis Dumont or Rodney Needham described for us. Alliance theory hence tries to understand the basic questions about inter-individual relations, or what constitutes society.
Alliance theory is based on the incest taboo: according to it, only this universal prohibition of incest pushes human groups towards exogamy. Thus, inside a given society, certain categories of kin are forbidden to inter-marry. The incest taboo is thus a negative prescription; without it, nothing would push men to go searching for women outside of their inner kinship circle, or vice versa. This theory echoes with Freud's Totem and Taboo (1913). But the incest taboo of alliance theory, in which one's daughter or sister is offered to someone outside a family circle, starts a circle of exchange of women: in return, the giver is entitled to a woman from the other's intimate kinship group. Thus the negative prescriptions of the prohibition have positive counterparts The idea of the alliance theory is thus of a reciprocal or a generalized exchange which founds affinity. This global phenomena takes the form of a "circulation of women" which links together the various social groups in one whole: society.
Read more about Alliance Theory: Elementary Structures and Complex Structures
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“An alliance is like a chain. It is not made stronger by adding weak links to it. A great power like the United States gains no advantage and it loses prestige by offering, indeed peddling, its alliances to all and sundry. An alliance should be hard diplomatic currency, valuable and hard to get, and not inflationary paper from the mimeograph machine in the State Department.”
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