Core Assumptions and Statements
Agenda- Setting is the media’s ability to transfer salience issues through their new agenda so the public agenda can form their understanding of the salience issues. Two basic assumptions underlie most research on agenda-setting: (1) the press and the media do not reflect reality; they filter and shape it; (2) media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues. "Mass Communication plays an important role in our society its purpose is to inform the public about current and past events. Mass communication is defined in “ Mass Media, Mass Culture” as the process whereby professional communicators use technological devices to share messages over great distances to influence large audiences. Within this process the media, which can be a newspaper, a book and television, takes control of the information we see or hear. The media then uses gatekeeping and agenda setting to “control our access to news, information, and entertainment” (Wilson 14). Gatekeeping is a series of checkpoints that the news has to go through before it gets to the public. Through this process many people have to decide whether or not the news is to bee seen or heard. Some gatekeepers might include reporters, writers, and editors. After gatekeeping comes agenda setting."(Wilson,2005) One of the most critical aspects in the concept of an agenda-setting role of mass communication is the time frame for this phenomenon. In addition, different media have different agenda-setting potential.
Read more about this topic: Agenda-setting Theory
Famous quotes containing the words core, assumptions and/or statements:
“The threadbare trees, so poor and thin,
They are no wealthier than I;
But with as brave a core within
They rear their boughs to the October sky.
Poor knights they are which bravely wait
The charge of Winter’s cavalry,
Keeping a simple Roman state,
Discumbered of their Persian luxury.”
—Henry David Thoreau (1817–1862)
“Unlike Boswell, whose Journals record a long and unrewarded search for a self, Johnson possessed a formidable one. His life in London—he arrived twenty-five years earlier than Boswell—turned out to be a long defense of the values of Augustan humanism against the pressures of other possibilities. In contrast to Boswell, Johnson possesses an identity not because he has gone in search of one, but because of his allegiance to a set of assumptions that he regards as objectively true.”
—Jeffrey Hart (b. 1930)
“Is it true or false that Belfast is north of London? That the galaxy is the shape of a fried egg? That Beethoven was a drunkard? That Wellington won the battle of Waterloo? There are various degrees and dimensions of success in making statements: the statements fit the facts always more or less loosely, in different ways on different occasions for different intents and purposes.”
—J.L. (John Langshaw)