Affinity/Membership Business
Affinion Group develops customized marketing programs for affinity partners, these programs include a variety of products and services delivered directly to the partner's end customers designed to strengthen their customer relationships as well as generate significant incremental revenues. Affinion deploys various types of media, such as direct mail and internet campaigns, bundling the benefits of product offerings on a highly targeted basis. As of June 30, 2007, Affinion Group had more than 5,200 affinity partners in a variety of industries including insurance, financial services, retail, travel, telecommunications, utilities and on-line service providers. Some leading affinity partners include JPMorgan Chase, Bank of America, Royal Bank of Scotland, Société Générale, Sears, PNC, Macy's, CompUSA, and Staples.
Depending on the nature of the relationship Affinion has with a given affinity partner, customers either purchase its programs and services directly from Affinion or services are provided through an affinity partner branded program. As of June 30, 2007, Affinion had about 70 million customers enrolled in its programs worldwide. In addition to its own development, Affinion also contracts with third-party vendors to provide components for some of its products and services. Generally relationships with key vendors are governed by long-term contracts. By combining the services of vendors along with in-house capabilities Affinion is able to offer 30 core products and services with over 300 benefits and support more than 5,000 versions of products and services representing different combinations of pricing, benefits configurations and branding.
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