Affect Control Theory - Impression Formation

Impression Formation

Each concept that is in play in a situation has a transient affective meaning in addition to an associated sentiment. The transient corresponds to an impression created by recent events.

Events modify impressions on all three EPA dimensions in complex ways that are described with non-linear equations obtained through empirical studies.

Here are two examples of impression-formation processes.

  • An actor who behaves disagreeably seems less good, especially if the object of the behavior is innocent and powerless, like a child.
  • A powerful person seems desperate when performing extremely forceful acts on another, and the object person may seem invincible.

A social action creates impressions of the actor, the object person, the behavior, and the setting.

Read more about this topic:  Affect Control Theory

Famous quotes containing the words impression and/or formation:

    When we walk the streets at night in safety, it does not strike us that this might be otherwise. This habit of feeling safe has become second nature, and we do not reflect on just how this is due solely to the working of special institutions. Commonplace thinking often has the impression that force holds the state together, but in fact its only bond is the fundamental sense of order which everybody possesses.
    Georg Wilhelm Friedrich Hegel (1770–1831)

    Out of my discomforts, which were small enough, grew one thing for which I have all my life been grateful—the formation of fixed habits of work.
    Elizabeth Stuart Phelps (1844–1911)