Aenne Burda - Magazine Publishing

Magazine Publishing

Aenne and her husband helped to expand the family business into women's magazines. In 1949 Aenne Burda founded a fashion magazine printing and publishing company in her home town Offenburg. The same year she started publishing magazine Favorit, which was later renamed to Burda Moden. The first issue of "Burda Moden" magazine was published in 1950 with a circulation of 100,000 (in January). It gained a great popularity in the market, especially since 1952, when they began to include sheets of paper with patterns for clothes. In 1987 Burda Moden became the first Western magazine published in Soviet Union. Burda Fashion is currently published in 90 countries and in 16 different languages.

In 1977 she launched Burda CARINA magazine, a fashion and lifestyle magazine targeting younger female audience.

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