Adrian Flux Insurance Services is a large insurance broker, which employs around 500 staff and is based at East Winch Hall, a historic mansion 6 miles east of King's Lynn in Norfolk.
The company is best known for its car insurance operations. Over the years it has developed a reputation for insuring vehicles which might be hard to insure elsewhere. In 2007 Adrian Flux Insurance Services was voted the most improved car insurance company by 30,000 readers of Auto Express magazine, rising to 17th in their annual survey. In the 2008 survey the company showed further improvement and was ranked 11th.
The company was initially established by Mr Adrian Flux in 1973, in a small office in King Street, King's Lynn. He was a kit car enthusiast, and when he had trouble finding insurance for himself, approached various insurance underwriters to create insurance schemes which would enable others in similar situations to his own to obtain insurance. The company soon acquired a reputation within the UK kit car community, and grew significantly over subsequent years by adding further specialist schemes to fill various other gaps in the insurance market that had been overlooked by the direct writers.
In the mid 90's as the company offered insurance to the burgeoning modified car culture in the UK and also offered comparatively affordable insurance rates to the 'boy racer' community - young owners of powerful cars. This subculture, supported by magazines such as Max Power (magazine), Fast Car and Redline, is the market that is now associated with Adrian Flux in the minds of a large number of people.
In 1990 a specialist motorcycle insurance division was set up, which has subsequently developed into the Bikesure brand, and there is now also a household insurance division.
The company is also known for the promotional girls, known as 'The Flux Babes', who attend various car and bike shows. These girls all work within the company in insurance roles, unlike the conventional tendency to hire agency models for events, and have featured in several magazine features.
Adrian Flux Insurance Services also created and produces InFlux, a glossy car magazine, in conjunction with Future Plus, the specialist customer publishing division of Future plc.
The company's mansion headquarters, East Winch Hall, was once a family home of cartoonist Sir Osbert Lancaster. In his autobiography All Done from Memory (1963) he wrote fondly of childhood Edwardian summers spent there in between his schooldays, and illustrated scenes from his time there, including a drawing of the building.
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