The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. It is the largest event of its kind in the world, attracting crowds of over 400,000 and televised to millions more. Recognised as a heritage icon, the pageant is a state institution and is sponsored by six local credit unions.
Beginning in 1933 as the John Martin's Christmas Pageant, the event is staged in early November every year, usually on a Saturday morning. It comprises a procession of 75 sets and 1,700 volunteers, including 57 floats, 15 bands, 164 clowns, dancing groups, and walking performers, all culminating in the arrival of Santa Claus.
The pageant takes place in the Adelaide city centre, along a 3.35 kilometre route which commences on King William Street at South Terrace, and concludes on North Terrace, wherefrom Father Christmas proceeds to the Magic Cave, originally in the John Martin's building, and now in the rebuilt David Jones building on the same site. (The route was changed slightly for 2007).
Read more about Adelaide Christmas Pageant: History, Broadcast
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