Promotion
To promote the film, Nokia and Big Music combined to launch a contest allowing contributors to remix two of the soundtrack songs, the winner of which—selected by Rahman—will have the opportunity to work with Rahman in the composer's studio. In support of the unusual promotion, Nokia launched its Nokia XpressMusic mixer, a positioning strategy not only to promote the film but also Nokia's music phones in advance of the launch of the Nokia MusicStore.
Read more about this topic: Ada... A Way Of Life
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)