Activia

Activia is a brand of yogurt owned by Danone (Dannon in the United States). Activia is marketed as a beneficial health product, with a focus on improved intestinal motility. Activia products contain Bifidobacterium animalis DN 173 010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis. Activia is classified as a functional food, designed to improve digestive health. The marketing practices of the firm have resulted in some litigations which the firm has settled without admission of liability for wrongdoing,