History
It was founded in 1916 and began in the city of Parma in a small perfume factory and was in manufacture until the 1940s in Europe. The brand's sales fell in the decades following World War II, but it was revived in 1993 following a management buy-out financed by Tod's owner Diego Della Valle, Luca di Montezemolo of Ferrari, and Paolo Borgomanero, a major shareholder of lingerie retailer La Perla.
The company was eventually acquired by LVMH in 2001 and it now has its headquarters in Milan.
The company's original scent, Colonia, was created in 1916 in a small perfume factory in the centre of Parma's historic old town and was intended to perfume the handkerchiefs of Italian men. Today Colonia is used widely by both men and women as a personal scent. At the time of the company's birth, the majority of commercial perfumes were much stronger and heavier in composition; the unusually light and fresh fragrance from Parma found wide success in Europe. It later became popular in the USA, where Hollywood stars, particularly those of English heritage such as Audrey Hepburn, David Niven and Cary Grant, wore Acqua di Parma's sophisticated scent.
Read more about this topic: Acqua Di Parma
Famous quotes containing the word history:
“The principle that human nature, in its psychological aspects, is nothing more than a product of history and given social relations removes all barriers to coercion and manipulation by the powerful.”
—Noam Chomsky (b. 1928)
“What has history to do with me? Mine is the first and only world! I want to report how I find the world. What others have told me about the world is a very small and incidental part of my experience. I have to judge the world, to measure things.”
—Ludwig Wittgenstein (1889–1951)
“What is most interesting and valuable in it, however, is not the materials for the history of Pontiac, or Braddock, or the Northwest, which it furnishes; not the annals of the country, but the natural facts, or perennials, which are ever without date. When out of history the truth shall be extracted, it will have shed its dates like withered leaves.”
—Henry David Thoreau (1817–1862)