History
It was founded in 1916 and began in the city of Parma in a small perfume factory and was in manufacture until the 1940s in Europe. The brand's sales fell in the decades following World War II, but it was revived in 1993 following a management buy-out financed by Tod's owner Diego Della Valle, Luca di Montezemolo of Ferrari, and Paolo Borgomanero, a major shareholder of lingerie retailer La Perla.
The company was eventually acquired by LVMH in 2001 and it now has its headquarters in Milan.
The company's original scent, Colonia, was created in 1916 in a small perfume factory in the centre of Parma's historic old town and was intended to perfume the handkerchiefs of Italian men. Today Colonia is used widely by both men and women as a personal scent. At the time of the company's birth, the majority of commercial perfumes were much stronger and heavier in composition; the unusually light and fresh fragrance from Parma found wide success in Europe. It later became popular in the USA, where Hollywood stars, particularly those of English heritage such as Audrey Hepburn, David Niven and Cary Grant, wore Acqua di Parma's sophisticated scent.
Read more about this topic: Acqua Di Parma
Famous quotes containing the word history:
“Free from public debt, at peace with all the world, and with no complicated interests to consult in our intercourse with foreign powers, the present may be hailed as the epoch in our history the most favorable for the settlement of those principles in our domestic policy which shall be best calculated to give stability to our Republic and secure the blessings of freedom to our citizens.”
—Andrew Jackson (1767–1845)
“It’s not the sentiments of men which make history but their actions.”
—Norman Mailer (b. 1923)
“English history is all about men liking their fathers, and American history is all about men hating their fathers and trying to burn down everything they ever did.”
—Malcolm Bradbury (b. 1932)