Abercrombie Kids - Controversy

Controversy

Humor tees from the brand have always had a following of criticism and controversy. Most slogans are taken as degrading girls (e.g. "I'm not allowed to date unless you're hot"). They also show arrogant messages or disrespectful slogans ("'I will make you an all-star on the walk of shame'"). They are anti-education slogans as well: "'I'd do your homework, but I don't even do mine'; 'School is for catching up on sleep'). Girls' shirts are sold with slogans that typically show off their looks ("It's better being brunette", etc.). Perhaps the most controversial of all was the line of underwear for young girls with the sayings "Wink Wink" and "Eye Candy" screenprinted on them. Parents mounted storefront protests in outrage of the sexually-suggestive underwear. CEO and Chairman of the Board Mike Jeffries said to an interviewer that he did not think the underwear to be "bad", but more so "cute." In mid 2011, Today Show featured a segment on padded triangle bikini tops being marketed towards 7-16 year old old girls. The bikini was criticized as being "sexually ostentatious" and "promiscuous."

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