Abercrombie & Fitch - Stores and Brands

Stores and Brands

The exterior of the modern store design features white molding and black louvers. The currently featured marketing image directly faces the entrance. The interior is lit with dim ceiling lights and spot lighting. Electronic dance music meant to create an upbeat atmosphere may be played at sound levels as high as 90 decibels, exceeding the corporate policy of 80 decibels and comparable to heavy construction machinery and harmful to the ears.

The company operates 1,049 stores across all four brands. The A&F brand has 278 locations in the United States, four in Canada, one in London, one in Dublin, one in Milan, one in Tokyo, one in Copenhagen, one in Düsseldorf, one in Munich (October 2012), one in Madrid, one in Barcelona, one in Paris, one in Brussels, one in Hamburg (April 2012), one in Hong Kong (August 2012),and one in downtown Orchard Road, Singapore (officially opened on 15 December 2011). A&F stores range from 6,000 to 36,000 square feet (560 to 3,300 m2).

The company has three concept brands apart from its namesake, Abercrombie & Fitch. While referred to as subsidiaries, the brands do not operate separately, but are operated as divisions under the A&F umbrella.

abercrombie

Prep-school by Abercrombie & Fitch Themed as "classic cool" for kids 7 through 14, this is the children's version of Abercrombie & Fitch.

Hollister Co.

Southern California by Abercrombie & Fitch Themed after "SoCal" for teenagers 14 through 18, with lower prices than its parent brand.

Gilly Hicks

The cheeky cousin of Abercrombie & Fitch Themed after "Down Under" Sydney, it offers underwear and loungewear for women 18 and up.

Ruehl No.925

Was an upscale brand intended to attract post-graduate customers aged 22 through 35. Sales were disappointing and operations ended in January 2010.