Abercrombie & Fitch

Abercrombie & Fitch

Abercrombie & Fitch (NYSE: ANF), also known as A&F, is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally. The company also operates three offshoot brands: Abercrombie kids, Hollister Co., and Gilly Hicks, in addition to a post-collegiate brand, Ruehl No.925, that closed in early 2010.

Although generally more expensive, Abercrombie & Fitch main competitors are Aéropostale and American Eagle Outfitters. Its younger subsidiary, Abercrombie kids, competes with Aéropostale's P.S. from Aéropostale, and American Eagle Outfitters's 77kids.

Read more about Abercrombie & FitchHistory, Management, Marketing and Advertising, Stores and Brands, Humanitarian Projects, Expansion Campaign, Legal Issues, Controversy and Criticism

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... Abercrombie investigated why medical students who were able to solve problems, when presented in a familiar format, were unable to do so when the same problems were presented in a slightly different way ... Abercrombie (1969) reminds us that we rarely reflect upon our initial judgements, which are embedded in our own personality ... Abercrombie found that group discussion helped these students solve such problems and, in particular, improved the ability of the students to discriminate between facts and opinions ...
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