History
21st Century Tiger was established in 1997 and formally launched at the Tigers 2000 meeting at ZSL in 1997 by John Gummer, the then UK Minister for the Environment. It assisted the UK's Department for Environment, Food and Rural Affairs (DEFRA) in channeling funds for tiger conservation to effective projects in tiger range. Current support has come from members of the public, businesses, and notably from zoos, particularly in Europe and Australasia.
Realising the potential fundraising abilities of the European Zoo community, between 2002 and 2004 the European Association of Zoos and Aquaria (EAZA) Tiger Campaign in European zoos raised over three-quarters of a million euros which was channelled through 21st Century Tiger. Over 130 zoos in 24 countries took part in the campaign, from Finland to France and from Ireland to Russia.
Zoo and Aquarium Association (Australasia) formerly known as ARAZPA, launched a parallel tiger campaign during 2003, also using 21st Century Tiger to channel the funds and raised more than A$100,000. ZAAA zoos hold only the Sumatran tiger, unlike European zoos which have both Amur and Sumatran, and their efforts continue to be focused on projects in Sumatra.
Public support for 21st Century Tiger complements the work of the zoo communities, through successive fundraising appeals and work with photographers, authors and conservationists.
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