Symbols
The mascot of the World University Games is another symbol of the Universiade. First introduced at the 1981 Winter Universiade, today it is a mandatory element of the University Games. As a rule, the mascot represents an animal that symbolizes the country where the Games are being held. Uni, the kitten winged snow leopard, became the main Summer Universiade mascot symbol. The winged snow leopard is the national symbol of the Republic of Tatarstan. Stylized, this creature is represented on the national emblem of Tatarstan. Tne snow leopard is a symbol of Bulgar tsars, the totem of the Bulgar tribe of Barsils, the main group of the Volga Bulgaria population.
The Universiade logo consists of a black letter 'U' printed on a white background, centered over 5 stars symbolizing five continents. The emblem is present at the white flag of the world University Games. The Kazan Universiade logo sign is a stylized tulip. The basis of this brand sign is the floral style of a modern Tatar ornament. In addition, flowers are an essential attribute of summer, a symbol of youth, development, joy and happiness.
Read more about this topic: 2013 Summer Universiade
Famous quotes containing the word symbols:
“The use of symbols has a certain power of emancipation and exhilaration for all men. We seem to be touched by a wand, which makes us dance and run about happily, like children. We are like persons who come out of a cave or cellar into the open air. This is the effect on us of tropes, fables, oracles, and all poetic forms. Poets are thus liberating gods.”
—Ralph Waldo Emerson (1803–1882)
“Many older wealthy families have learned to instill a sense of public service in their offspring. But newly affluent middle-class parents have not acquired this skill. We are using our children as symbols of leisure-class standing without building in safeguards against an overweening sense of entitlement—a sense of entitlement that may incline some young people more toward the good life than toward the hard work that, for most of us, makes the good life possible.”
—David Elkind (20th century)
“If the Americans, in addition to the eagle and the Stars and Stripes and the more unofficial symbols of bison, moose and Indian, should ever need another emblem, one which is friendly and pleasant, then I think they should choose the grapefruit. Or rather the half grapefruit, for this fruit only comes in halves, I believe. Practically speaking, it is always yellow, always just as fresh and well served. And it always comes at the same, still hopeful hour of the morning.”
—Johan Huizinga (1872–1945)