Television
Estimates of the global television audience varied: "around one billion" (Reuters), "experts estimated ... more than two billion" (Wall Street Journal), "2.3 billion" (MindShare), "Billions...probably the largest live television audience in history" (Bloomberg), "3 billion" (Sky News), "nearly 4 billion" (Xinhua, "as many as 4 billion" (Washington Post), "estimated 4 billion" (McClatchy). This included an estimated 842 million viewers watching on host Chinese broadcaster China Central Television (CCTV), with polls ranging from 63 and 69 percent of the Chinese viewing population, exceeding that of the 51-58 percent who watch the network's annual closing ceremonies forms.
Read more about this topic: 2008 Summer Olympics Closing Ceremony
Famous quotes containing the word television:
“Photographs may be more memorable than moving images because they are a neat slice of time, not a flow. Television is a stream of underselected images, each of which cancels its predecessor. Each still photograph is a privileged moment, turned into a slim object that one can keep and look at again.”
—Susan Sontag (b. 1933)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)