Television
Estimates of the global television audience varied: "around one billion" (Reuters), "experts estimated ... more than two billion" (Wall Street Journal), "2.3 billion" (MindShare), "Billions...probably the largest live television audience in history" (Bloomberg), "3 billion" (Sky News), "nearly 4 billion" (Xinhua, "as many as 4 billion" (Washington Post), "estimated 4 billion" (McClatchy). This included an estimated 842 million viewers watching on host Chinese broadcaster China Central Television (CCTV), with polls ranging from 63 and 69 percent of the Chinese viewing population, exceeding that of the 51-58 percent who watch the network's annual closing ceremonies forms.
Read more about this topic: 2008 Summer Olympics Closing Ceremony
Famous quotes containing the word television:
“They [parents] can help the children work out schedules for homework, play, and television that minimize the conflicts involved in what to do first. They can offer moral support and encouragement to persist, to try again, to struggle for understanding and mastery. And they can share a child’s pleasure in mastery and accomplishment. But they must not do the job for the children.”
—Dorothy H. Cohen (20th century)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)