Television
Estimates of the global television audience varied: "around one billion" (Reuters), "experts estimated ... more than two billion" (Wall Street Journal), "2.3 billion" (MindShare), "Billions...probably the largest live television audience in history" (Bloomberg), "3 billion" (Sky News), "nearly 4 billion" (Xinhua, "as many as 4 billion" (Washington Post), "estimated 4 billion" (McClatchy). This included an estimated 842 million viewers watching on host Chinese broadcaster China Central Television (CCTV), with polls ranging from 63 and 69 percent of the Chinese viewing population, exceeding that of the 51-58 percent who watch the network's annual closing ceremonies forms.
Read more about this topic: 2008 Summer Olympics Closing Ceremony