Television
Estimates of the global television audience varied: "around one billion" (Reuters), "experts estimated ... more than two billion" (Wall Street Journal), "2.3 billion" (MindShare), "Billions...probably the largest live television audience in history" (Bloomberg), "3 billion" (Sky News), "nearly 4 billion" (Xinhua, "as many as 4 billion" (Washington Post), "estimated 4 billion" (McClatchy). This included an estimated 842 million viewers watching on host Chinese broadcaster China Central Television (CCTV), with polls ranging from 63 and 69 percent of the Chinese viewing population, exceeding that of the 51-58 percent who watch the network's annual closing ceremonies forms.
Read more about this topic: 2008 Summer Olympics Closing Ceremony
Famous quotes containing the word television:
“Television is an excellent system when one has nothing to lose, as is the case with a nomadic and rootless country like the United States, but in Europe the affect of television is that of a bulldozer which reduces culture to the lowest possible denominator.”
—Marc Fumaroli (b. 1932)