Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34. More specifically, there is the Tween Marketing, targeting people in the 8 to 12 year-old range, Teen Marketing, targeting people age 13 to 19, College Marketing, targeting college-age consumers, typically ages 18 to 23, Young Adult Marketing, targeting young professionals, typically ages 22 and above
The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups.
Read more about Youth Marketing: Reaching The Market, Consumer Behavior and Attitude Towards Youth Marketing, Targeting The Demographic
Famous quotes containing the word youth:
““I don’t suppose there’s a man going, as possesses the fondness for youth that I do. There’s youth to the amount of eight hundred pound a-year, at Dotheboys Hall at this present time. I’d take sixteen hundred pound worth, if I could get ‘em, and be as fond of every individual twenty pound among ‘em as nothing should equal it!””
—Charles Dickens (1812–1870)