WYFF - News Operation

News Operation

During the 1960s, channel 4 personalities included Dave Partridge, who succeeded Duncan as anchor of the 6 and 11 o'clock news, and Jim Phillips. Phillips, who died in 2003, was also known as "the voice of the Clemson Tigers" radio broadcasts. In 1976 Kenn Sparks joined the station, and the 6 o'clock news went to a full hour called The Scene at Six. In 1979, the long-running 'Your Friend Four' slogan was introduced.

The 1980s brought new personalities to channel 4, like James Baker, sportscasters J.D. Hayworth, (later Congressman from Arizona), Roger Berry and Mark Marino, and weatherman Charlie Gertz. Action News 4 became NewsCenter 4 in the early 1980s.

Following the Pulitzer purchase, new arrivals at WYFF included Carl Clark, Kim Brattain, and Carol Anderson (later Carol Goldsmith) who now co-anchors the 5, 6, and 11 p.m. newscasts. In the late 1980s, Anderson was replaced by Annette Estes, who had been removed from rival station WSPA-TV after she uttered an on-air curse word. Stan Olenik also came from WSPA. Goldsmith returned when Estes left the station in 1992. NewsCenter 4 became simply known as News 4 in the 1990s. Charlie Gertz retired, and the "arrow 4" logo was dropped by 1991.

On January 26, 2010, WYFF News 4 began standard definition wide-screen newscasts and on April 22, 2012 at 6:30 p.m., it began televising its newscasts in high definition. Then on April 23, 2012 News 4 debuted a new studio set in conjunction with the switch to HD newscasts. The weather graphics and news graphics systems were upgraded to HD at that time too. WYFF 4 uses real-time 3D graphics computers from Vizrt.