WXYZ-TV - Logos and Imaging

Logos and Imaging

In the 1950s, WXYZ used the 'A' adent the ABC network used, with a "7" in the letter as its logo. It was similar to the logos other ABC O&O stations used at that time. In 1962, WXYZ, along with other ABC O&Os across the country, introduced the famous Circle 7 logo. The Circle 7, which is common among ABC Channel 7s, is still used to this day.

In the late 1990s, WXYZ started to integrate the current ABC logo into the Circle 7, much like ABC O&Os across the country. WXYZ did this for general programming purposes, and for promos in relation to the ABC network. The ABC logo is to the right of the Circle 7, instead of to the left like it is for the standard ABC O&Os and affiliates across the country. The idea was suspended briefly from 2001–2004, but was brought back in early 2004.

In early 2009, the 7 ABC logo (the ABC logo integrated into the circle 7) became more prominently used with the station. Instead of being used just for general programming purposes, the 7 ABC logo is now the official logo used for the station.

On June 3, 2009, WXYZ updated its news opening, using the 7 ABC logo. On top of that, the on-screen bug used for the newscasts also displays the 7 ABC logo. The design is similar to that of ABC O&Os across the country including KABC in Los Angeles.

On November 30, 2009, WXYZ updated its news opening again, using the same graphics package as other EW Scripps stations. The music was updated as well, giving the station an edgier feel. The 7 ABC bug is also used for the graphics package.

On September 10, 2012, WXYZ-TV unveiled a brand new blue graphics package that's used for all its newscasts and show promotions. This is the same graphics package that's used at all Scripps television stations.

WXYZ has used several campaigns over the years. In the 1970s, Channel 7 used the "We've Got Who You Wanted" campaign to launch the famous news team of Bill Bonds, John Kelly, Marilyn Turner, and Al Ackerman. In the mid 1980s, WXYZ used the "Stand Up and Tell 'em You're from Detroit" campaign (based on Frank Gari's "Turn to News" package) to emphasize the station's commitment to the community.

As an ABC owned and operated station, WXYZ also localized several ABC fall campaigns in the 1970s, up until 1986. The most notable ABC fall campaign WXYZ customized was Still The One, which was used in the late 1970s.