History
WXLW went on the air on August 18, 1948 at 1590 kc. with a non-directional single tower at its studio location on Kessler Blvd. at West 30th Street in Indianapolis. In January 1955, the station moved to its current allocation at 950 kHz with an increase in power up to 5,000 watts with a 3 tower directional antenna. The station was Adult MOR with local news and known announcers Howard Dorsey, Greg Smith, Art Roberts and Bob Morrison. WXLW was also famous for their popular annual Watermellon Festival which featured musical acts like singing duo Homer & Jethro! In the 1960s, the station featured a large moblie studio, "The Traveler", that traveled all over central Indiana promoting events for clients. Bill Shirk, from Muncie, IN, owned WXLW in the 1970s through most of the 80's. In the early to mid 70s, the station programmed a high-energy hit music format and the station was known as "Super XL" doing outrageous promotions with big-name image voices like the late Gary Gears from Chicago and tons of jingles. One of WXLW's most remembered contests involved giving away Indiana Pacer basketballs. The station touted WXLW has balls! In the mid-70's Super XL was doing exceptionally well against other full-time AM stations like: WIFE (1310) and WNDE (1260) and WNAP-FM (93.1). By 1976, the station had segued to adult contemporary with long-time Indianapolis personalities such as Joe Pickett, K.C. Jones, and Lou Sherman. Steve Miller was Program Director through most of the period (1974–79). For a brief time in 1979, WXLW tried a Sunday-only disco format called "Space Station Shirk", which was hosted by Big Mark Edwards and Steve Miller . WXLW was a daytime-only radio station from sign-on until 1986, when the FCC granted it limited power night-time operations and a very small coverage area.
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