WXCW - History

History

The station began broadcasting on January 1, 1990 as WNPL-TV. As an Independent, it filled a void after WFTX-TV joined Fox four years earlier. The station was beset with problems early on, particularly with regard to finding programming. Despite this, from 1993 until 1998, the station carried Florida Marlins baseball games from WBFS-TV in Miami. It also aired Orlando Magic basketball during much of this time.

The situation changed on January 16, 1995 when the station joined UPN as a charter affiliate. It changed its call letters to WTVK in September of that year. Those calls were previously used on what is now WVLT-TV in Knoxville, Tennessee. The WNPL call sign was brought back in 2009 when a new radio station at AM 1460 signed-on to improve coverage of WPTK (1200 AM, now WINK). With a network backing it up, WTVK was able to get stronger programming and strengthen its signal. In 1998, the station's original local owners sold the station to ACME Communications, who swapped affiliations with the area's cable-only WB affiliate WSWF (now WNFM). It then adopted the on-air moniker "WB 6", after its channel location on cable.

On January 24, 2006, The WB and UPN announced that the networks would end broadcasting and merge to form The CW. On March 9, ACME announced that all of its WB stations, including WTVK, would affiliate with The CW. However, it was likely that the station would receive the CW affiliation in any event, since WNFM is a cable-only station (that station ultimately joined MyNetworkTV). On May 15, 2006, ACME announced that it would sell WTVK to Sun Broadcasting. The sale completed February 16, 2007 with the new owner changing the call sign to WXCW on March 2.

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