History
In September 1998, an agreement between WWTI and Time Warner Cable allowed the station to launch cable-exclusive WB affiliate "WBWT". The arrangement was established during a period when The WB deployed various network stations outside the top 100 markets as cable-only channels. WWTI provided sales and promotional opportunities to "WBWT".
The station was originally seen on Time Warner Cable channel 31. Since it was a cable-exclusive outlet, the call sign was not officially recognized by the Federal Communications Commission (FCC). At some point in time, "WBWT" moved to the more appropriate channel 14 slot allowing it to be known on-air as "Watertown's WB 14".
On January 24, 2006, The WB and UPN announced the two networks would end broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the "W"arner Bros. unit of Time Warner. Some of UPN's programming was seen in Watertown on Fox affiliate WNYF-CA-LP in a secondary nature through a tape-delayed arrangement.
On May 18, it was confirmed "WBWT" would be joining The CW via The CW Plus (a similar operation to The WB 100+). When the new network launched on September 18, WWTI created a second digital subchannel to offer non-cable viewers access to CW programming. "WBWT" dropped the faux call sign in favor of WWTI-DT2 which began to be used in an official manner. On August 17, 2012, it started broadcasting in HD.
On March 4, 2013, WPTZ's second digital subchannel assumed the CW affiliation for the Plattsburgh/Burlington market. Since the main WPTZ channel also serves as one of the default NBC affiliates for Massena, New York (along with WSTM-TV in Syracuse), that area now has access to two CW affiliates when WWTI-DT2 is included.
Read more about this topic: WWTI-DT2
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